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A closer look at what consumers are seeking in their hair care brands, products, tools and styles.
November 22, 2022
By: Melissa Meisel
A fresh look at hair care brands, products, tools and styles rounding out The Benchmarking Company's “mega study” on consumers and their hair care favorites, with a special glimpse at her future product wish list and influencers that entice her to buy from your brand. Beauty consumers are ready to spend and attend when it comes to his or her favorite salon. In the past two years, the professional hair care category has seen an ebb and flow in regards to color care, hair health and other retail requirements when it comes to moving the latest shampoo, conditioner, serum, spray or mask. And industry insiders agree that for 2022 into the next year, salon services and related professional hair care products already show signs of growth. The heightened demand for hair care, coupled with consumer allegiances to products with high efficacy, are factors contributing to the category’s continued success.
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